Behind the wheel

Dagmar De Munter

Born on the strategy planet. Never not asking why things are the way they are. Speaks fluently sarcasm. Sometimes busy bosslady, sometimes crazy catwoman.

Co-founder & data strategist

Claire Govaerts

Putting the H in ADHD. I live with 3 birds (and am not a fan of Dagmar’s cat). Didn’t know there was a job title for critical thinkers and people with maybe a little too much attention for detail, but if that’s you too then you might want to look up what ‘strategist’ entails. 

Co-founder & strategist

Lode Vochten

As our senior coach, Lode guides the creative processes and helps taking the CHOO CHOO club’s creativity to the highest level. We love Lode, even though he’s a Millennial.

Senior creative coach

It is our mission to make brands resonate with the new age of consumers by transforming the way they communicate to deliver realness and cultural relevance.

The CHOO CHOO club

One of the most important elements of our business is our network of young people we work with on a daily basis. This way we ensure that our campaigns are gen proof, even if we ourselves are no longer.

Creatives

For the creative component of our campaigns, we work in co-creation with Gen Z creatives of diverse backgrounds and skills: YouTube storytellers, game developers, TikTok trend spotters… We assign our CHOO CHOO clubbers according to the briefing and based on their individual talents.

Panel members

To build our strategies and pre-test campaigns, we call on our panel members. They fill out surveys and participate in interviews, panel discussions and workshops. Our panel members are key to understanding the "why" behind the behaviour of young people.

Core values

Street-smart

We believe in young people with passion rather than the highest degrees. Therefore we collaborate with young creatives who are on top of the latest TikTok trends, gaming addicts or vloggers who have been editing videos from their bedrooms for years.

Culture-first

In order to make your way to today’s youth, we plead for communication to always be culturally relevant first. We strongly believe that brands and organizations can have a greater impact if they connect with their youngest consumers in a way that feels real and relatable to them.

Avant-garde

We give new meaning to creativity and we change the way communication is made. CHOO CHOO is not your average agency.