Behind the wheel
Dagmar De Munter
Dagmar handles strategy decks by day and TikTok research by night. That’s great for clients, dangerous for her wallet (*Oura ring added to cart*).
Co-founder & data strategist
Claire Govaerts
Claire wrote the other intros and is currently waiting for someone to do hers. She may forget to ask though… she went down the Wikipedia unsolved murders rabbit hole (again).
Co-founder & strategist
Louise Willems
Louise eats creative pitches and raw carrots for lunch and viral Aïki noodle TikToks for dinner.
She’s also the community manager for our newest market research project ‘YAP LAB’. Leave it to Gen Z to turn ✨yapping✨ into a real big girl job.
Social creative & community manager
Lode Vochten
This (and the only) man guides our creative processes and helps taking the CHOO CHOO club’s creativity to the highest level. We love Lode, even though he’s a Millennial.
Senior creative coach
It is our mission to make brands resonate with the new age of consumers by transforming the way they communicate to deliver realness and cultural relevance.
The CHOO CHOO club
One of the most important elements of our business is our network of young people we work with on a daily basis. This way we ensure that our campaigns are gen proof, even if we ourselves are no longer.
Creatives
For the creative component of our campaigns, we work in co-creation with Gen Z creatives of diverse backgrounds and skills: YouTube storytellers, game developers, TikTok trend spotters… We assign our CHOO CHOO clubbers according to the briefing and based on their individual talents.
Panel members
To build our strategies and pre-test campaigns, we call on our panel members. They fill out surveys and participate in interviews, panel discussions and workshops. Our panel members are key to understanding the "why" behind the behaviour of young people.
Core values
Street-smart
We believe in young people with passion rather than the highest degrees. Therefore we collaborate with young creatives who are on top of the latest TikTok trends, gaming addicts or vloggers who have been editing videos from their bedrooms for years.
Culture-first
In order to make your way to today’s youth, we plead for communication to always be culturally relevant first. We strongly believe that brands and organizations can have a greater impact if they connect with their youngest consumers in a way that feels real and relatable to them.
Avant-garde
We give new meaning to creativity and we change the way communication is made. CHOO CHOO is not your average agency.